Essential Guide

Listing Presentation

Everything you need to know about selling your home in Indianapolis for top dollar. From preparation to closing, we've got you covered.

10 Steps to Selling Your Home

Your complete guide through the home selling process

01

Find a Real Estate Agent

Look for a professional agent who makes you feel comfortable and has a proven marketing plan. This person will guide you through every step.

Find a Real Estate Agent

02

Set a Price

Work with your agent to determine a price that's in line with the market value of your home. A strategic price attracts serious buyers and maximizes your net proceeds.

Set a Price

03

Stage Your Home

Clean and declutter your home to make it more appealing to potential buyers. First impressions matter—professional staging can significantly increase your home's perceived value.

Stage Your Home

04

Market Your Home

After the listing contract is signed, we begin a custom marketing campaign. Professional photography, digital marketing, and social media exposure get your home in front of the right buyers.

Market Your Home

05

List Your Home

Once your home is ready to go, we list it on the MLS and 50+ realty websites and apps. Yard signage and directional marketing make sure buyers find you.

List Your Home

06

Schedule Showings

Keep your calendar open to accommodate potential buyers. A well-maintained, welcoming home during showings can make the difference between an offer and a missed opportunity.

Schedule Showings

07

Accept an Offer

As offers come in, we review them carefully and negotiate terms that are favorable to you. Our job is to get you the best deal possible.

Accept an Offer

08

Inspections

After an offer is accepted, the buyer's inspector will examine your home. We help you handle repair requests professionally and fairly, protecting your bottom line.

Inspections

09

Appraisal

The lender's appraiser verifies your home's value. We prepare a comp packet and are ready with a rebuttal if needed to support your asking price.

Appraisal

10

Closing the Sale

We coordinate final details with title, the bank, and insurance. Sign your closing documents, and congratulations—you've successfully sold your home!

Closing the Sale
Where You Live

The Marketing Plan

I am committed to offer the highest standards of professional service to all my customers. To assure you that your property is marketed to its fullest potential and to obtain the highest possible market value, the following will be completed:

Book listing photographer and 3D tours as needed

Schedule signage installation, directionals, info box, and smart lockbox

Send 'Just Listed' announcements to the neighborhood and local apartments

Launch 'Just Listed' social media and Google ads (Newspaper ad as needed)

Listing brochures with @turf map with local community information

Send listing to each Agent VIA email or text who has sold a nearby home

Phone buyers, my business partners, and HR departments

Host open houses

Activate the property on the MLS and over 50 realty apps and sites

AI Monitoring of potential buyers & My secret Property Notification Strategies

Arrange showings for other agents and unrepresented buyers

Contact you regularly with verbal progress reports and review marketing activities

Monitor listing and sales activities to maintain a competitive position

Attempt follow-up on each showing to obtain prospects' reactions

Perform a reverse prospect search and mail a copy of the flyer to agents

Perform Marketing/Price Review after 21 days

Represent your best interests at all times and in all negotiations

Pre-qualify potential buyers and confirm proof of financing

Present and discuss all offers on the property with the owner

Negotiate the transaction with the other agent and finalize the sales contract

Prepare an Appraiser Packet and communicate rebuttal strategies if needed

Provide access to my vast network of contractors for needed repairs

Finalize the closing and line up transfer of funds to appropriate accounts

Produce the quickest sale at the highest price with the least amount of inconvenience to you

Pro

Photography & 3D Tours

50+

Listing Platforms

1 in 7

Dedicated Service

Make It Shine

How to Stage Your Home

Home staging with seller-owned furniture makes a property look its best, emphasizing its best features, creating warmth and comfort, and making it look inviting and spacious. Staged homes photograph better, stand out more in listings and showings, leading to quicker sales and potentially higher selling prices.

Quick Staging Tips

  • 1
    Declutter and depersonalize your home to create a neutral space
  • 2
    Consider hiring a professional home staging company for kitchen or living room
  • 3
    If an area can't be organized, virtually stage and decorate the space
  • 4
    When in doubt, throw it in the garage! Everyone forgets a cluttered garage but a cluttered living space can detour buyers

Declutter and Depersonalize

Clear out any unnecessary items or personal belongings to make the space look larger and more appealing to potential buyers.

Clean and Repair

Clean your home thoroughly and fix any visible damages, such as chipped paint or broken fixtures, to make the space appear well-maintained.

Enhance Curb Appeal

First impressions are everything, so make sure the exterior of your home is tidy and inviting. Consider adding potted plants, fresh paint, or new front door hardware.

Rearrange Furniture

Create a functional flow by rearranging furniture and removing any oversized pieces that make rooms look cluttered.

Use Neutral Colors

Neutral colors create a blank canvas that allows buyers to envision themselves in the space. Consider painting walls or swapping bold accessories for muted tones.

Let in Natural Light

Open curtains and blinds to let in as much natural light as possible. This will make rooms feel brighter and more spacious.

Stage Each Room

Each room should have a clear purpose and be staged accordingly. For example, a spare bedroom can be staged as a home office or workout space.

Add Finishing Touches

Small details can make a big impact. Consider adding fresh flowers, a decorative throw pillow, or a scented candle to create a warm and welcoming atmosphere.

Be Prepared

Preparing Your Home
For Showings

Potential buyers will want to see your home, so it's important to prepare for showings. Creating a positive and welcoming atmosphere is key to a successful home showing.

Showing Checklist

Clean and declutter all rooms
Vacuum carpets and mop hard floors
Dust furniture and surfaces
Make beds and fluff pillows
Clean bathrooms and replace towels
Make sure all light fixtures are working and replace any burnt-out bulbs
Open curtains and blinds to let in natural light
Set the thermostat to a comfortable temperature
Remove any valuables or personal items
Hide pet items and make arrangements for pets
Put away any excess furniture or decor to create a more spacious feel
Make sure the exterior of the house is clean and well-maintained
Beautiful staged living room
Transparent Pricing

Commission Explained

"We were afraid to list our home with a realtor because of previous experiences. Austin kept our best interests at the forefront of the entire process."

- Triston and Kelly

6%

Sales Commission paid by the seller

3%

Paid to Buyer Agency

3%

Paid to Seller Agency

50%

Buyer Agent

50%

Buyer Broker

50%

Seller Agent

50%

Seller Broker

Real Estate Dictionary

Terms to Know

Understanding key real estate terms will help you navigate the home selling process with confidence.

Ready to Sell Your Home
for Top Dollar?

Let's schedule a listing presentation to discuss your home's value and my marketing strategy.